Yes — you mean the customer-facing language bank, not the StoryBrand principles.
The strongest lines we've surfaced are:
Core brand / transformation
Stop fighting yourself. Change what comes next.
Release the past. Reconnect with yourself. Rise into what's next.
Trace the pattern. Keep the learning. Reclaim your energy.
Your past can explain your patterns without deciding your future.
You can honor what happened without handing it your future.
Keep the wisdom. Release the wound.
Releasing isn't the finish line. Learn how to live without carrying what you released.
Problem / hook language
Avoidance Has a Price Tag.
I know better. Why don't I do better?
Knowing isn't the same as changing.
What is avoiding this costing you?
You might not have a boundary problem. You might have an identity problem.
Sometimes guilt isn't evidence you're doing something wrong. It's evidence you're doing something differently.
The hardest part of raising your standards isn't deciding what they are. It's what happens when other people notice.
Emotional release / learning
You learned something from every painful experience. The question is whether you learned something that sets you free—or something that keeps you stuck.
How can this make you wiser without making you harder?
Healing doesn't rewrite history.
Release doesn't mean approval.
What conclusion did you make in pain that you're still living by today?
What if you could keep the lesson without carrying the emotional weight?
Agency / successful-self language
I may not control what happened. I control what I do next.
What would the successful version of you do here?
What are you tolerating that the successful version of you would address?
You don't need someone else to change before you can make a different choice.
What if the version of you who created this problem isn't the version of you who needs to solve it?
Unfamiliar doesn't mean inauthentic.
Boundaries / self-abandonment
You can be kind without abandoning yourself.
Someone else's disappointment doesn't automatically mean you did something wrong.
Your needs don't become less important because someone else's needs are louder.
A boundary isn't a punishment. It's information about what you will and won't participate in.
You don't have to keep tolerating something because you tolerated it before.
And then your two memorable branded frameworks:
Release → Reconnect → Rise
and
RISE: Reconnect → Inspire → Shine → Experience
If we're specifically building the Raquel Rae customer-facing language bank, I'd probably narrow all of this down to about 10–12 phrases that you deliberately repeat everywhere—website, Meetup, flyers, podcast, email, workshops and normal conversations—rather than treating all 30 as equal.